How great leaders inspire action

Simon Sinek

"People don't buy what you do, they buy why you do it." Simon Sinek

In ‘How great leaders inspire action’, Simon Sinek discusses how the most successful leaders and organizations in the world think, act, and communicate in the complete opposite way as everybody else: a concept he coined – “The Golden Circle”. This concept relates to our motivations and goals by challenging us not to think about what we want to do or how we want to do it, but WHY.

It’s no secret that each one of us aspires to achieve our individual goals and to become successful – whether that is in our careers or our everyday lives – however, so few of us actually do. This very simple, yet, very powerful idea helps lay the foundation for you in the beginning to provide you with a direction to pursue those goals and inspire others to join you. And the best part about this talk is, unlike many inspirational videos, his idea is also practical!